||The Ministry of Information and Broadcasting established a New Media Cell on September 4, 2013.
||It’s headed by a Joint Secretary (P&A).
||The functional and operational support is provided by New Media Wing, the erstwhile Research Reference and Training Division (RRTD) of the Ministry.
||It provides reference services to the Ministry of Information and Broadcasting and its Media Units for planning media policies, strategies and campaigns.
||It monitors social media on a 24X7 basis and sends reports relating to media reports, content analysis and special reports such as floods or PM’s visits to bureaucrats and ministries on a daily basis.
||It also produces packaged information for the media persons and media researchers and scholars.
||It compiles the book entitled India – a reference annual, which contains information on India’s geographic and demographic features, its polity and economy, its plans and programmmes for socio-economic development.
||The National Documentation Centre for Mass Communication functions under this Cell. The NDCMC documents and indexes all news-items, articles and other information material available on mass communication.
||It periodically releases a Bulletin on Film, Bibliography Service, Media Update, Who’s Who in Mass Media and Current Awareness Service among others.
||The Cell also has a well-stocked library that includes specialized books on subjects pertaining to journalism, public relations, advertising and audio-visual media, prominent encyclopedia series, yearbooks and contemporary articles.
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