The Mahila e-Haat is an online marketing platform launched by the Ministry of Women and Child Development, exclusively for women. This initiative by the government has boosted the digital India campaign and also the Stand up India campaign. The Mahila e-Haat is a unique online platform where the participants can display their hand-made and other products and get access to an online market.
The Rashtriya Mahila Kosh with the help of others has created this portal. It has an unlimited reach and the products displayed on the website or web page can reach to a variety of customers all over the country. This will also help in a greater demand of the products and therefore a better pricing. This will enable the women in this field to be a part of the ‘Make in India’ campaign.
With the help of this initiative, the women in the country will also be empowered economically. This will help in further financial inclusion of women and a right step in the digitization challenge. New women entrepreneurs will be able to sell their products with the help of technology and also enhance their creativity.
Benefit to the Self Help Groups
The Mahila e-Haat is a significant step towards mobilizing and providing better avenues to women especially from the self help groups across the country. Our country has a number of self help groups and a lot of women beneficiaries who lack a market for selling their products. With the help of this portal, their products can spread all over the country and their skills can be promoted.
A direct contact between buyers and sellers would be established. And the role of middle men can be curbed to a large extent. Women would be able to control their finances and the entire business. The entire business of e-Haat can also be handled by the help of a mobile phone. The goal of financial inclusion for women can be achieved to a large extent with the help of this innovative initiative.
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